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The Trademark Blog: You Chose TTABlog For The Writing, You'll Come Back For the Great Taste
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R C Shaw · 8 months agoI believe that there may be two (US) products who would say their 'tastes' are trademarks of their brands. Whether they are registered in the US patent office, I can't be sure but, their distinctive flavors have long been a protected corporate secret. The two brands I speak of are Heinz Ketchup and the Hershey's Chocolate. The distinctive flavor in Heinz Ketchup is said to be burnt tomato. The distinctive flavor in Hershey's Chocolate, not found in quality chocolate bars anywhere in the world, is said to be rancid cocoa butter. Admittedly, neither sound worth protecting but both are said to be the distinctive flavors that Americans have grown to love.
