DISQUS

The Trademark Blog: Brand As Navigator: Google's Chrome Search Engine

  • Eric Goldman · 1 year ago
    Marty, I believe the results from the keyword into the search/address bar are the same as the "I'm Feeling Lucky" feature, which automatically takes users to the top search result on Google for that search term. It will be interested to see if consumers find this valuable or not. It will also be interesting to see how Google's further manipulation of consumer keywords affects the inferences that judges make. Eric.